Hypervideo, or hyperlinkedvideo, is a displayed video stream that contains embedded, user clickable anchors, allowing navigation between video and other hypermedia elements. Think hypertext, which allows a reader to click on a word in one document and retrieve information from another place.
Devising a business model to monetize video is a tough nut to crack. The application of traditional advertising methods - for example introducing ads into video - is likely to be rejected by the online community, while revenue from selling advertising on video sharing sites has so far not been promising.Hypervideo offers an alternate way to monetize video, allowing for the possibility of creating video clips where objects link to advertising or e-commerce sites, or provide more information about particular products. This new model of advertising is less intrusive, only displaying advertising information when the user makes the choice by clicking on an object in a video. And since it is the user who has requested the product information, this type of advertising is better targeted and likely to be more effective.
HYPERVIDEO: Adding Links in Quicktime
Adrian Miles and Andeas often talk about "Hypervideo".See, they arent too impressed with just posting video to a blog.Though we're empowering people to tell their own stories, basically we're just doing TV on the computer.
Hypervideo is not really in mainstream market existence yet. It's what video will look like when it uses the hyperlink nature of the web.So I asked them what this video will look like...and Adrian made this VIDEO.You can see how he put clickable links INSIDE the video.
Below is a collection of VoIP Press Releases that illustrate the worldwide rush to implement Voice Over Internet Protocol. Every day new businesses jump into the fray to either exploit the new technologies or to market the benefits and cost savings of VoIP. GoldCalling is just such a company. ColdCalling is database software that uses MySQL to manage contacts. Interlink-Global PC Phones are used to broadcast to huge niche market lists of demographic groups. Steven Burke, along with his father Peter, have put their list manangement experience into the marketing of GoldCalling as a small business necessity. Auto-dialing with Voip is just one aspect of Direct Response mechanisms utilized by GoldCalling.
MonsterHosting.ca Enters VoIP Market, Launches MonsterVoIP
By: Gary Jones
MonsterHosting.ca announced today that it plans to launch a Voice over Internet Protocol service, making it the first Canadian web host to do so. Surrey, B.C. (PRWEB) September 23, 2005 -- MonsterHosting.ca, a Canadian web hosting and e-commerce solutions provider, announced today that it plans to launch a Voice over Internet Protocol service, making it the first Canadian web host to do so, and opening a new chapter for the British Columbia based company. The company’s VoIP subsidiary, christened MonsterVoIP (http://www.monstervoip.ca), will target the US and Canadian telephone service market. MonsterVoIP will also offer a white label... http://www.prweb.com/releases/2005/9/prweb289074.htm
Launch of Retail VoIP Services and Take-up of those Services has been Strong in Some European Markets
By: Laura Wood
Dublin (PRWEB) September 23, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c24573) has announced the addition of Retail VoIP in Western Europe: Forecasts 2005-2010 to their offering "Retail VoIP in Western Europe: Forecasts 2005-2010" provides analysis of the drivers and barriers to adoption rates of VoIP in 16 European markets. The report provides a taxonomy of VoIP services in order to explain the relative positioning of types of retail VoIP; gives a snapshot of retail VoIP (as of July 2005) in order to explain current trends and the evolution of the market in the last 18 months. The report analyses... http://www.prweb.com/releases/2005/9/prweb288172.htm
Hosting Company Officially Launches VoIP Subsidiary
By: Gary Jones
MonsterHosting.ca announced today that it has officially launched its Voice over Internet Protocol subsidiary. Surrey, B.C. (PRWEB) October 7, 2005 -- MonsterHosting.ca, a Canadian web hosting and e-commerce solutions provider, announced today that it has officially launched its Voice over Internet Protocol subsidiary, making it the first Canadian web host to do so, and setting the standard for the small business VoIP market. The plans for the company’s VoIP subsidiary, MonsterVoIP (http://www.monstervoip.ca), were announced in late September. Its website was launched on October 3, 2005. “The response has already been excellent,” said Rainer Schmoll, CEO... http://www.prweb.com/releases/2005/10/prweb294908.htm
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Do You know what an ARG is and why it is important? My guess is that we are starved for entertainment in a society obsessed with distraction and spectacle that clamors for our attention. We are starved for community as a result and this may be the main reason you are reading this blog so far. Searching for Community? Simple Friendship? Or are you motivated to gain special knowledge of the arcane and hidden? If any of this describes you, perhaps Alternate Reality Games (ARG) could fill a void in your life.
Clues to a Spiritual Meaning, or tips to discover a special bonus or prize of some sort may motivate us to seek direction to navigate a puzzle designed by a "PuppetMaster" If you can trust the PuppetMaster to guide you through the maze or puzzle, ARG's are capturing the imaginations of gamers and NeuroMarketers are taking notice.
