The Breaking News is that Google is HELPING marketers! They'll ramp up more support in 2012. Nielsen has just finished a study that looks at the youth of the world and their relationships with their cellphones and smartphones. It makes for interesting reading for sure and it is a way to measure just how cultural differences will shape how the mobile world shapes up moving forward in the world of moble-local-seo and mobile local marketing.
Who chooses the devices for the younger crowd? Most pick the device themselves and they search and text their preferences more than adults do.
Check out this video. Pretty fascinating info the smart marketers will implement:
Decreased media usage during the recession, plus lower spending, murdered advertising prices in 2009, according to the Yankee Group (via).
Television and video were killed, losing an hour a piece. The Internet lost only 40 minutes, and remained in the top slot. But mobile was the Hot Spot—the only category to show an increase over 2008, with a 12% increase and within mobile, “Internet use grew 36 percent, to 11 minutes a day, and texting grew 55 percent, to 27 minutes a day.” (Percentage-wise, reading actually suffered the biggest loss, 59%.)
Internet ad revenue actually increased in 2009, but only by $2B or 8% ($24B to $26B).
Also,“connected” devices make up a significant proportion of mobile Internet usage. MediaPost reports on a study by Millennial Media that shows that these devices account for 21% of mobile ad impressions.
“Connected” devices include “the iPad, iPod touch, Sony PSP and Nintendo DS.”
Millennial media also looked at the fastest-growing smartphone OS—Android, followed by RIM. But considering the iPhone still had 70% of mobile Internet impressions, they have a long way to go to catch up.
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