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I bet you know that all the craze right now is Google+ "niche marketing" (for +1 favorite search results).
But you know what?
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The people who will *really* make it in the several niches will be those who do more things correctly than their competitors.
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Trust me, there will be 100's of people who will launch "niche sites."
What can you do to make sure that *your* niche site stands out?
There are at least two definitions of the word, “Niche”. The two definitions are pretty close together in meaning, but the impact on your marketing... well... that's a different story.
Like night and day, the difference is dramatic when it comes to the money you can expect to pour in from your marketing efforts.
This is is supremely simple, but critical for you to know. And it's so simple, that it may stun you into ADD hyperfocus...
One definition of the word, 'Niche', has to do with marketing to a group of people with a specific, shared interest. It could be golf, fishing or collecting stamps or odd shaped tomatoes. It really doesn't matter.
The other definition begans the same way, but goes on to illustrate the fact that an awful lot of the members of these online “niches”, are feverishly into whatever their niche represents…
And they are willing to spend nearly any amount of money, irrationally.
Take wine, for instance.
My friends represent that niche. We love to drink with a good meal. Only I represent the first definition above. My friends, Edward, Joey and Steve represent the second. What's the difference?
I love wine, but I'm content to sample just about any red wine but I am not that hot about white wines.
You might get a few hundred bucks out of me over the course of a year. No more.
Edward, Joey and Steve on the other hand, each own cellars full of vintage reds, french bourdeaux, cabernet savignons, merlots, pinot noirs, California chateaus... it goes on and on and on.
Ok, here's the difference. If your key word or phrase appealed to me, say: “Luscious red wines with backbone ”, you would have my gratitude, but not my money. Remember, I spend in the more moderate grocery store wine range.
If your key word or phrase appealed to my MisUnderStud Brothers, Edward, Joey and Steve, you would most likely get at least ten times the money, or more, for the exact same marketing effort, using the exact same resources.
A night and day difference within the same niche.
It's similar to taking a trip and deciding to go a couple of clicks of the compass one way over the other. By the end of the trip, you could end up thousands of miles from your destination.
A few words with the right spin and direction and you walk into the insane, throw-money-at-the-best-priced-vintage-wines, group...
Or one or two clicks in the other direction leaves you with those of us who invested about $50 bucks, three years ago and are happy to plod on without a care in the world.
Get the difference now?
When you hit the groups of feverish spenders... life is good. Very, very good, because they never stop spending.
That means, you just keep adding to your customer base, instead of having to figure out how to replace the “fifty bucks and gone” group all the time.
That means you can spend all your time actively, productively selling instead of prospecting.
That means the lifetime value of your customer jumps, leaps, soars - automatically rises, quicker and higher than you've ever thought possible.
The really creative marketer knows how to reach these feverishly, irrational spenders, finding their 'sweet spot', and seizing the opportunity to give them what they ravenously desire in a fair exchange with their money...
So when you're researching your target market, just make sure you ask yourself whether a group of these hungry buyers exists in the market. And if it does… ask em what they want and deliver it for them!
iKernoclast Facebook and Google race to Monopoly status. Feds Shake down Google+ Social Invites to Fund QE3 Debt Bomb Diversion.
Google+ Invitation demand Melts Down Servers. Remember to Google + 1 and go here to get on the Google + Invitation List The Feds are Sucking the Blood of Google's Monopoly faster than Lawyers can Cannibalize our Economy in a sinister plan to fund the next QE3 Bailout before Geithner flees. Get "mo' better" organic site traffic when you Guest Post here on iKernoclast. Learn new ways to link with your inner circle from The Google+ Project.
We're in charge of our own destiny. PERIOD. Exponential Skillionaires utilize distribution infrastructure through video trends @ TVisio.Become an Exponential-Skillionaire, tell your Problem Solving story in digital photography, consumer electronics, the web, social software, unified communications, digital and Internet-based television and mobile computing. Whetstone-Multi-Media shows video is destined to be the commonplace content type and interaction model for most people.
Can You Have More Sales, Too? Helping over 90,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
New Business development buzzword "Mobile-Local" is refining search and advertising via cellphones. If your business is not up to speed with Mobile Local, put the next content niche branding strategy and resources to work for your website. Mobile-Local-SEO
I'm Bill Whetstone, creator of TVisio. I'm a Multi-Media Artist and Canon 5D Videographer-Producer who recommends Ken Evoy's "Way of the Turtle"
All The Best,
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