Offline is still the nut to crack in Reality Based New Business Development. It describes not the world outside of the Internet, but rather a private setting outside of a meeting. Anything that doesn't need the full group's input can be discussed offline between the interested persons. In reality, both situations are offline, but why question Conversation Marketing?
Offline is where widely referred businesses get efficient at fusing online and offline in high tech, socially relevant buzz worthy ways to attract even more attention.
Eyeballs refers to the amount of traffic to a Web site. Since any site depends on traffic, the more eyeballs it has the better. But like with bandwidth, it's not the concept that matters here, it's the word itself. Why not just say traffic when you mean traffic?
Easily one of the most annoying buzzwords, Offline-Eyeballs is a great example of corrupting a perfectly acceptable buzz word by giving it a new definition so that anyone using it sounds cooler than they really are. Conventionally, Offline-Eyeballs refers to the amount of prospects that a developing business desires to attract, but it also came to mean the amount of time, capability, and resources that a group or individual has available. "Dear John, do you have the Offline-Eyeballs to promote the new website today?" may sound OK to some, but why can't they just stick with "Yo, Jay-Z, can you sync-up some offline-eyeballs today?".
Top 10 New Business Ideas of 2010
Face Cloud Engine's Top 10 most interesting New Business Idea resources :
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