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Yewie.com is the latest social networking website dejour. It is growing by leaps and bounds. As members know, it is similar to MySpace (with all the profile-making tools) but with one big difference - it pays its users by sharing its ad revenue. Users are flocking to this new website at the rate of nearly 1,800 new members a day. Is it as addictive as members say it is?

What makes Yewie.com addictive?

(1.) It is easy to gain friends. Most users have public profiles, because having others view your profile, blog, rate your profile or pictures, or add a comment benefits you and the poster. That’s where the making friends comes easy. The more friends you have the more likely someone is going to click on your profile and leave a comment. Members are more than willing to reciprocate and can spend hours clicking and thinking of content to draw users to their page. When you become member, you are bombarded with dozens of friend requests, an instantly flattering experience.

TVisio will see.

You are invited to Join TVisio Social NetworkingLearn how social networking can benefit you and also get up to speed on the realities of neuromarketing, Web 2.0, and how to navigate our increasingly anti-marketing society.

I came across an interesting article that gives you 7 simple but practical steps toward building, cultivating and promoting your brand name and of course the web host you choose is a big part of how far you can go to achieve your goal.

Web hosting is the #1 most expensive keyword on the internet due to the advertising dollars pouring in to secure the top adwords and adsense positions.

Here are seven (7) secret ingredients to help you develop your own personal brand.

1. Assess Your Strengths and Key Competencies

What separates you and your business from the pack?

--The value you provide?

--Your unique experience and insight into the marketplace?

--Your ability to solve customers’ problems?

--Reliability: Your ability to deliver on your promise?

--Your customer service?

--The purchase experience?

Make a list of your key standout qualities and expertise.

2. Study Your Market to Determine Which Benefits are MostImportant to Your Target Customers

For example, consider the homeowner who buys a ¼-inch drill;doesn’t he actually want a ¼-inch hole?

--What benefits do your customers value most?

--Which do they actively and vigorously seek?

Review major trade publications and search the Web for news andtrends about your market and your customer base. Survey yourcustomers to gather data.

Compile your findings in a list.

3. Compare Your Lists from Steps #1 and #2 Above and Circlethe Matches From The Two Lists

When the benefits you offer match your target market’s keywants, you have the Highest likelihood of becoming a ‘call brand.’ This means your customers request your products and services by name. Then you’ll grow your business, especially repeat business.

Make sure your talents serve your market. And be sure tocultivate the talents and skills your market seeks but which youlack. In a free market, the buyers’ needs and wants overpowerthe sellers’ individual strengths; this is because the ‘MarketDrives All.’

For example, you could be the world’s top ‘Blue Widget-maker’but if no one buys Blue Widgets you’ll starve.

4. Select The Top One or Two Benefits from Your List andPosition Them As The Cornerstone of Your Brand

Many marketers call your key benefits and the way in which youstructure your offering a ‘Unique Selling Proposition’ or ‘USP.’

USP encompasses your special attributes, features andTalents--those particular qualities and traits that make youspecial and separate you from your competition. The secret tobuilding your brand and your business is to define your USPand organize your offering around your USP, which then becomesyour brand.

5. Bring Your Special Qualifications and Kernels into theLimelight with a Tagline

Simply Promote your Unique Selling Proposition & Your Brand to your market.

Give Yourself a Nickname and Name Your Products and Services!

--A nickname, tagline or slogan, similar to a newspaper headline, helps you stand out and position your offering in yourmarketplace…

--Make sure your name is memorable--pleasing to the ears.

Over the years, I’ve accumulated several choice nicknames: ‘TheRecovering Accountant,’ ‘Revenue Generation Specialist,’ and‘The Gelberator’ to name a few.

Given my past work experience as a CPA, you can guess how Thefirst nickname began. As a marketing expert and copywriter, oneclient bestowed the second name. And one of my attorneys spawned number three based on my surname; ‘Gelberator’ sounds like an automobile’s accelerator, and that meshes nicely with my goal of wanting people to think of me as a motivator.

Perhaps more important, a brand name or tagline makes you[more] memorable with your target customers and makes youstand out from your competitors.

6. Create a Domain Name (URL) that Highlights Your Brand

To establish our brand, we purchased the domainwww.PublishingGold.com. To promote our brand and presenta consistent image, we renamed our copywriting and marketingfirm PublishingGold.com, Inc.

Our company name, including the ‘.com’ appears on our business cards, publications, e-mail signature files, etc., which lure people to our Site.

Create a matching e-mail address, for example,Eric@PublishingGold.com

These tactics reinforce your brand and its identity and signala professional and consistent image.

7. Feature Your Brand Name On ALL Your Materials, andPromote Your Brand Actively and Vigorously, 24/7

Broadcast your unique offering--your USP--to your target market.Make your target customers aware of The Benefits they will getwhen they make a purchase from You; this strategy entices buyersto purchase from you rather than the folks next-door.

Publicize your offering. In other words, ‘Get the Word Out.’Write articles and special reports; get media coveragenot advertising); and organize workshops to present on yourarea of expertise--your unique brand.

Call attention to yourself and your offering whenever andwherever you can. Position yourself squarely before your[target] customers’ eyes so they can’t miss your offer andthey are compelled to make a purchase. Be consistent andpersistent. Then you will really make Your mark in your marketplace.

What steps can you take to develop your unique brand to catapult your business into overdrive?

Even a small yet novel approach, special trait, or standoutquality will help you create your own distinctive brand, whichin turn will set you ablaze in your marketplace. Then you’ll truly multiply your business fivefold, tenfold, or more.